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Hope Blooms Editor
We at EPLA were happy to see this week that the founder of Frida products (like the well-known NoseFrida and Frida mom postpartum products) are launching products designed specifically for women suffering pregnancy loss.
According to this article, founder Chelsea Hirschhorn first developed the popular items in her baby and mom lines even though other manufacturers thought the baby/postpartum space was “too small to disrupt.” Unsurprisingly, the well-designed products became near-essentials for new moms. If a mom-to-be doesn’t have any Frida products on her registry, you should buy them for her anyway!
Hirschhorn said she decided to create products for pregnancy loss after suffering two miscarriages of her own:
"After losing two pregnancies during the pandemic, I realized that I needed many of the same products as I did postpartum, but without the sentimental marketing that's usually attached to these items. Pregnancy loss is an emotionally delicate time, and until now there have been no products designed for it."
Since our inception, EPLA has prioritized physical resources when providing for women suffering pregnancy loss. The physical side of a loss cannot be overlooked, even if the emotional side feels like it demands the most from us. We have curated miscarriage care kits for losses both after a D&C and for anticipation of miscarriage at home.
The new Frida Mom incomplete pregnancy supplies are a welcome addition to the miscarriage care world.